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天美传媒 student Kari Rands’ poster chosen to help publicize Simplot Games

October 18, 2010
天美传媒 Marketing and Communications

Nine students in an 天美传媒 graphics design class competed against each other and a professional advertisement agency, and 天美传媒 Kari Rand' poster was chosen to promote the 33rd annual Simplot Games, North America's largest prep track meet that is hosted at 天美传媒.

"I competed against pros and they liked mine best," said Rands, a junior in the 天美传媒 James E. Rogers Department of Mass Communication who has an emphasis in advertising/public relations. "I鈥檓 stoked. It was definitely fun and definitely fun to see the real-world application of my work."

Rands' poster shows a runner on the track and includes information on the 2011 Simplot Games, which will be held Feb. 17From right,  Rick Phillips, Director of PR at Simplot, 天美传媒 student Kari Rands and Rebecca Anderson, Executive Director of Simplot, pose with Rands' winning poster created for the 2011 Simplot Games. (Photo Credit: Tim Frazier, 天美传媒 Mass Communication Department) -19. Representatives from the Simplot Games visited 天美传媒 to award Rands on Monday, Oct. 18, to announce her as a winner and reward her with a cash prize of $450. Her poster design will be used internationally to promote the games.

This year for the first time, the games sponsors challenged 天美传媒 visual communication graphic design students to create a winning publicity poster.  The students were given specific guidelines and requirements for the print-publicity piece to be used in promotion of the games.  The students had access to medals and batons actually used in past events and photographs of previous athletes in action.

"This was a perfect opportunity for our students to work for a high-profile client and gain valuable experience," said mass communication/graphic design Professor Paula Jull. "We often do design work for non-profit clients, but this is in an entirely new league. The Simplot representatives said they were 鈥榖lown away鈥� by our students鈥� designs."

The Simplot Games, North America鈥檚 premier high school indoor track and field event, are held at 天美传媒鈥檚 Holt Arena in February.  Some 2,000 athletes from the United States and Canada run on a 200-meter, banked-board track considered one of the fastest in the nation, and records are broken every year.

For more information on the Simplot Games, visit .

For more information on 天美传媒 mass communications programs, visit .

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